Creative/conceptual work and ideas generation
Often people have an idea of what they want to do or need to say, but don’t know how best to say it or present it. I’ll come on board from the beginning of your projects if you wish and develop concepts and ideas to ensure that we find an option that really does the trick.
Research and information gathering
Once you’ve decided the way forward, undertaking any research and gathering the required information can be a time-consuming process, especially if it comes from several sources. I will do this on your behalf (staff liaison, interviews, correspondence, web research, etc.) and then pull it together ready to be used.
Copywriting and editing
Well-designed materials are often let down by poorly written or badly presented content. With years of experience working with print and electronic media, I write original copy or edit existing text to breathe life into your content – from web content, case studies and marketing materials to news features, annual reports and white papers (and everything in between) – and ensure that the right message reaches the right audience in the right way.
Bid writing and editing
I bring years of experience of writing and editing bid submissions, working with subject matter experts to gather information and then turn it into well-crafted, bid-winning responses. I have worked on submissions worth over £2 billion, high-profile projects such as Crossrail and HS2, and involved in complex, highly regulated sectors such as rail, nuclear and defence.
Proorfeading (see what I did there?)
Once you’re happy with the content and design of your materials, why risk ruining all that good work by not eliminating mistakes, consistency and poor grammar? Using my years of experience of proofing, grammatical know-how and a hawk-like eye for detail, I will ensure your publications are error-free, read well and conform to any necessary house styles.
Client liaison/editorial project management
Often, clients need to be able to hand over a project, knowing that it will be taken care of so that they can get on with something else. It goes without saying that, editorially, I’m good at what I do, but you can also leave me to manage projects from start to finish too. Whether it’s drawing up schedules, liaising with colleagues, gathering information or providing regular progress reports, I’ll take care of each job without fuss and with as little or as much input from you as you wish.